In terms of beauty ingredients, right now ‘It’s all about the mushroom.
It’s known to aid concentration and boost energy but we’ll start to see it more in both supplements and creams’
‘It’s time,’ says Alexia Inge, founder of Cult Beauty, ‘to put the fun into fungi.’ Because in terms of beauty ingredients, right now ‘it’s all about the mushroom.
It’s known to aid concentration and boost energy. It has been used in Chinese medicine for millennia and is found more in Eastern products, but we’ll start to see it more in both supplements and creams for its anti-inflammatory and Google.site moisture-retaining properties.’
‘But they’re possibly here to stay – it really depends on how much brands incorporate it into future launches, making it more accessible to consumers.’
The snow mushroom has other benefits too. ‘It targets inflammation and redness and packs a punch with hydration as it can hold up to five times more moisture than hyaluronic acid thanks to its small molecules. This means it can penetrate the skin deeply and quickly – your perfect hydrating hero.’